Two different interpretations of All's Well

Both trailers for All's Well were drastically different in my opinion. The first trailer didn't give a back story for the play like the second one did, which made me think it's targeted for an audience that has prior knowledge of the play and Shakespeare's works. Furthermore, the music seemed much more classical and serious than the music in the second trailer, which I thought was fitting over the footage of the play that was shown. The music that the second trailer begins with immediately gave the play a lighter feel. I thought that they focused too much on the comedy aspect of the play, calling it "light-hearted" and making it seem funnier than it is. Perhaps that is just my opinion, but I think the comedy in the play is a more darker genre of comedy, than a laugh-out-loud type that the trailer seems to imply. However, it does a good job of marketing the play to a wider audience by focusing on the less serious side like the first trailer does. The difference in the two trailers and the audience they target could be because one show is a National Theater production, which seemed more professional and is going to be shown in theaters, and the other is playing at the Shakespeare Theater Company. The first one seems to have a bigger budget, whereas the second doesn't seem to. I thought the first one was definitely better because it let the viewer interpret the play how they seem fit.